Cynthia Woodcock Returns to Hilltop as Executive Director

Cynthia Woodcock (2011)UMBC and The Hilltop Institute are pleased to announce that Cynthia H. Woodcock has been named Hilltop’s next executive director. An MBA by training, Ms. Woodcock’s managerial skills span organizational development, strategic planning, marketing and new business development, system design, and financial management. She has designed and managed research projects and authored issue briefs for the federal government, states, and foundations on the delivery and financing of long-term services and supports (LTSS), chronic disease management, and preventing childhood obesity.

Woodcock was most recently a principal research associate and practice area lead for long-term care, aging, and disability at IMPAQ International, LLC. She was responsible for new business development and management of engagements with clients such as the Centers for Medicare and Medicaid Services and the Administration for Community Living. Her career of more than 30 years also includes work as a principal and partner of a private consulting firm, the director of program development for the International Life Sciences Institute, and service in philanthropy as an assistant vice president with the Commonwealth Fund and, early in her career, a program assistant with the Robert Wood Johnson Foundation.

Woodcock knows Hilltop well, as she was on staff from 2004 until 2011. First, as a senior research analyst, she worked with the executive director on new business development and managed a major contract with the New Mexico Human Services Department. She then moved to the LTSS unit to conduct health policy research and analysis and later advanced to be the director of that unit.

“I am delighted to welcome Cynthia Woodcock back to UMBC as the next executive director of Hilltop,” said Dr. Antonio Moreira, UMBC’s Vice Provost for Academic Affairs. “Ms. Woodcock’s broad knowledge of the health care sector and her past experience with Hilltop and UMBC make her a very exciting choice to take the helm at Hilltop at this stage moving forward.”

“Hilltop’s mission and work in state health policy are very much aligned with my professional interests and career goals,” Woodcock stated. “Hilltop will soon celebrate its 20th anniversary and I am excited to have the opportunity to lead the organization into the future.” Woodcock will begin her appointment on March 4.

For more information, contact Marsha Willis at